The online reputation management blog

Repairing a damaged reputation online

Repairing a damaged reputation online

Even the most well-positioned and secure brands are not immune to the lurking dangers of damaged online reputations. In a world where communication channels like

How Heatmaps Improve UI and CTR

How Heatmaps Improve UI and CTR

A heatmap, a tool increasingly becoming vital in the digital marketing sphere, allows marketers to gain insight into where page users spend their time, providing

What is an ESG Score?

ESG Score: what is it?

The way a performance of a company is measured has experienced a shift over the last few decades. Rather than just looking at profits on

What is reputational harm

Reputation Harm

A corporation suffers reputational damage when its public perception takes a bad turn. It may be a significant problem that sparks a massive PR crisis

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